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The Power Of Purpose: The Business Case For Purpose (All The Data You Were Looking For Pt 1)
Release time: 2020-09-02 17:48:52  Hits: 1

By now, the data that supports the thesis that “Purpose” (the catch-all term for “business as a force for good”) is good for business is overwhelmingly clear. As a helpful guide, I’ve listed all the most salient and current data points in this article, and I’ve also collated the various studies, surveys, and reports in one online folder.

Please feel free to send me any new insights to include via my LinkedIn profile so I can keep this resource updated, and also feel free to share this article.

I’ve broken down the data into the three main areas where purpose is manifesting itself in business: consumers, employees, and investors.

The Harvard EY Beacon Institute survey found that “companies with a strong sense of purpose are able to transform and innovate better.” Executives from companies that treat purpose as a core driver of strategy and decision-making reported “greater ability to drive successful innovation and transformational change.”

The survey said that half (53%) of executives at companies with a strong sense of purpose said their organization is successful with innovation and transformation efforts, while less than one-fifth (19%) report success at companies who have not thought about purpose.

Deloitte Insights 2020 Global Marketing Trends Report also found that purpose-driven companies report 30% higher levels of innovation.


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